Wennov Connect
WhatsApp Business API for companies
Send notifications and reply to customers on WhatsApp, from one shared team inbox.
Your customers are already on WhatsApp
The question is whether you can serve them there without someone replying from a personal phone.
Wennov Connect connects the official WhatsApp Business API to the platform: send notifications through Meta-approved templates, receive replies in a shared inbox, and keep the conversation history next to every other channel.
Start freeWhat you can do
- Send transactional notifications: order confirmation, shipping, appointments, payment reminders
- Create templates and submit them for approval from inside the platform, without opening Business Manager
- Reply to inbound conversations from a shared inbox, with agent assignment and full history
- Configure keyword auto-replies for repetitive questions
- Send product catalogue messages so customers can order inside the conversation
- Use AI reply suggestions grounded in the real conversation, which run only when you ask
- Recover abandoned Shopify or WooCommerce carts on the customer preferred channel
How templates work
WhatsApp only allows you to start a conversation through a template Meta has approved in advance. The platform shows each template state — pending, approved, rejected — and re-checks periodically, so you never discover at send time that one was refused. Once the customer replies, a window opens in which you can converse freely without a template.
Frequently asked questions
Do I need a separate WhatsApp Business account?
You need a WhatsApp Business API account, which is different from the WhatsApp Business app on a phone. You connect it via your Meta credentials and we handle the rest. The number used can no longer be used in the regular app.
Why do templates need approval?
It is a Meta requirement to limit unsolicited messaging. Any message that starts a conversation must use an approved template. Replies sent inside the window opened by an inbound customer message do not need one.
Can I use WhatsApp for marketing campaigns?
Yes, within Meta policy and with recipient consent. Marketing messages are a separate template category with stricter rules than transactional ones. Our own rules are in the Acceptable Use Policy.
How does the team share replies?
Conversations land in a shared inbox where they can be assigned to an agent. Everyone sees the full customer history across all channels, not just WhatsApp, so context is not lost if the person previously wrote by email or SMS.
Connect WhatsApp to the platform
We will set up your API account and first templates together.
Create accountContact
Tell us your use case and we will recommend the best setup.
Email: office@wennov.ro
Phone: +40 731 177 744
Location: București, România